Best Marketing Tips To Increase Sales and Achieve Target

3 Marketing Tips For The Streetwise Marketer.

  If you have unlimited funds, marketing becomes very easy and any college text book will be a sufficient guide. However, if your funds are very limited then you need to pull some magic tricks by sniffing out the secret tricks used by streetwise marketers.

In this article I will reveal 3 critical concepts for a newbie marketer which you may not find in a marketing text book.

First Marketing Tip - Who is my Target customer?  The basic purpose of marketing is to create and increase demand for a product or service. Secret number one is to identify and classify your most profitable customer. 80% of your efforts and budget should specifically target this customer.

Second Marketing Tip - Where does my target customer congregate? Always keep in mind that your target customer belongs to a particular group of people and such people congregate in particular places. Identify places where your target customer congregates and direct 80% of your advertising efforts and budget towards these specific places.

Third Marketing Tip - What is your irresistible offer? Since marketing is about attracting people, you need to prepare an irresistible offer that will invite your target customer and any other prospect to at least try your product or service. Below are key ingredients of an irresistible offer.

1- Offer something for free. Everyone loves to get something for free. If you are sincere and truthful and give away something of value for nothing, you will attract a huger part of your target customer and many other prospects. The free offer should be funded out of your marketing budget.

2- Remove any risk. Prospective customers may fear to order because of indecision and fear of making a wrong decision. Remove this fear by making all orders risk free and fully refundable for 60 days or more.

3- Offer assurance. Increase customer confidence by getting at least 3 people who fit the description of the target customer to give positive product reviews.

4- Simplify, Simplify, Simplify. Make it extremely easy and simple for the customer to enquire about and buy the basic product. Be accessible by phone, email, post, walk-in etc 24-hours a day without queueing. Accept all forms of payment online and off-line. Have only 2 similar products in one advertisement. Make sure there is a large price difference bewteen the 2 while making it very easy for the customer to differentiate the main features.

2 Additional Tips for the Newbie Marketer Fourth Marketing Tip - Differentiate the buyers from the onlookers. In order to maximize the benefits of your future marketing efforts, it is important to identify the people who are ready and willing to spend money on your products now and in the future. The way to accomplish this is to offer something of value for a $1 to all those people who accepted to receive the free valuable item that was part of the irresistible offer.

Anyone who accepts to pay you $1 will surely buy something expensive from you in the near future. You should maintain this list with utmost cherish because all you need to make abnormal profits is to bombard this list with varying offers month after month. You should be able to sell to 20% of the customers on this list month after month. (On average, a general marketing campaign achieves less than 3%).

Fifth Marketing Tip - A customer's decision to buy is based on emotions. Most people will tell you that they make buying decisions based on logical reasoning. However, savvy marketers know that customers buy because of their feelings at the time of purchase. Your marketing message should therefore focus on how the customer or someone related and valued by the customer will feel after your customer purchases your product or service. Appeal to the customer's emotions when you explain the advantages of your product or service.

You may also read a short article on marketing tips for a newbie internet marketer at http://hubpages.com/hub/internet-marketing-tips-for-a-newbie_